Monday, August 28, 2006

How to maximise your AdSense profits

How to maximise your AdSense profits

10 factors determine how much profit you will make from your AdSense participation.
How much traffic your site gets
How many pages on your site host AdSense ads
What the click thru rate from each page is
What the value of each click is
How many ads appear on each page
Where these ads are located
What format these ads are in - size, location, layout and color scheme
Google's fractional pay out rate
How much of your site's traffic is from new as opposed to repeat visitors.
How valuable Google regards your site.
To maximise your site's profits from AdSense you ideally should optimise all these factors. However, some are out of your control: Google's fractional payout rate for example. This is the percentage of the revenue that Google earns from a click that it passes on to you.
Google doesn't tell you it's payout rate at present but you can run an experiment to find out what it is.
How to measure the Google AdSense payout rate
Set up an ad for an obscure fictional product such as a "frilltribbler"
Create a web page dedicated to that product and nothing else - make sure you put your product name in the metatags, the page title and the headings and then make up some wording about the product in the body of the page
Sign up that page for AdSense and create a separate channel to monitor earnings off that page
Create an AdWords ad for that product and select content-targeting for the AdGroup you place the ad in
Wait for your ad to appear on your site
Visit the page and click on your ad
Check your AdSense earnings for that ad
Check your AdWords account for that ad
Compare the two
Optimising the factors that affect your AdSense income could take you some time so what you should focus on initially are the factors that are going to work in your favor most quickly with the minimum effort.

How AdSense™ really worksInternet Training AdSense
First, here’s a very brief outline of exactly how AdSense works:
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
If someone on your site sees an ad and clicks on it they leave your site.
Google charges the advertiser for the click and shares this money with you.
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
Let's get going then.

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